On April 10, 2024, in Las Vegas, OPPO, in partnership with Google Cloud, began a new phase of research into the possibilities of using AI in mobile phones. At the Google Cloud Next '24 conference, a number of innovations from OPPO in the field of artificial intelligence were presented, as well as a joint announcement with OnePlus about the use of powerful Gemini models from Google.
"Generative AI opens up new perspectives for the development of artificial intelligence. It stimulates creativity, expands technical possibilities and significantly increases efficiency. These aspects add confidence to the transition to a new era of AI phones," said Nicole Zhang, General Manager of AI Products at OPPO and OnePlus. "Our collaboration with Google Cloud and the use of Google Cloud's open platform are of great importance to OPPO's advancement in the AI phone market."
The first in the use of advanced models of the Gemini family
As part of the strategy to usher in a new era of AI phones, OPPO and OnePlus are integrating Google's Gemini models. This will drive significant improvements and evolutions in the use of artificial intelligence across OPPO and OnePlus product lines, changing the way users around the world interact with their smartphones.
OPPO and OnePlus have announced their plans to introduce a number of innovative features that take advantage of the advanced capabilities of the Google Gemini models throughout 2024. These steps are aimed at creating the most impressive mobile AI experience possible, allowing a wide range of users to effortlessly access the new capabilities of AI phones.
Four key capabilities of AI phones
The technological breakthrough caused by generative artificial intelligence opens up endless possibilities for the mobile industry. OPPO is working with global partners to redefine the concept of AI phones.
During the Google Cloud Next '24 conference, OPPO shared its vision for AI phones with leading innovators in the field of artificial intelligence. OPPO believes that AI phones should have four key characteristics: computational efficiency, real-world perception, self-learning capability, and creativity. Thanks to these characteristics, smartphones will receive new interactive and intelligent capabilities that will change the mobile experience.
During the conference, OPPO also discussed its large-scale plans to completely transform and restructure the AI phone ecosystem, aiming to strengthen its presence in hardware platforms, intelligent systems and ecosystem development.
Open the limitless possibilities of AI phones to more users around the world
During the event, OPPO announced that more than ten million users can already take advantage of the generative AI features on their devices such as OPPO Find X7 Series and OnePlus 12.
In 2024, OPPO and OnePlus will continue to introduce AI features around the world, including the highly acclaimed OPPO AI Eraser feature.
OPPO AI Eraser allows users to identify and remove objects in images effortlessly, with almost no post-processing traces.
AI Eraser uses OPPO's powerful image recognition and filling technology. It can recognize more than 120 categories of objects, including people, animals, objects, plants and buildings. By training the model using billions of data based on the advanced Diffusion model, OPPO has achieved the best AI Eraser performance.
AI Eraser will be available on devices such as Reno 11 Pro, Reno 11, Reno 11 F, Find N3 and Find N3 Flip.
OPPO and OnePlus continue to work closely with Google to integrate cloud-based AI products into more mobile devices. This partnership will provide OPPO and OnePlus smartphones with even greater AI capabilities in the future, such as news annotation, real-time audio content curation, and creative content creation for social media.
OPPO's commitment to the development and popularization of AI phones
Artificial intelligence is already deeply rooted in the development of OPPO and OnePlus. Over the past few years, OPPO has leveraged its capabilities to create industry-leading mobile imaging performance.
Meanwhile, OPPO uses its powerful AI capabilities to achieve maximum performance optimization. With revolutionary technologies like Trinity Engine, OPPO delivers the fastest and smoothest experience.
Earlier this year, OPPO established its own AI center, which combines AI research and development resources to systematically expand its capabilities in the field of artificial intelligence, with a focus on creating AI phones.
Over the next 3-5 years, OPPO and OnePlus will continue to develop more than 100 new features based on generative artificial intelligence technology for users around the world, continuing to work with global partners to create a truly revolutionary AI phone experience.
