Honor is killing it with the release of brand new smartphones. From the Magic 5 series to mid-range phones like the X9a, the Chinese manufacturer is impressing many smartphone users. CEO Zhao Ming says the company can beat any rival, including Apple and Huawei.

Zhao's remarks came on the sidelines of the Magic 5 presentation at MWC 2023. The executive says that with these presentations, the company is now aiming to compete with the strongest competitors. That is, the Chinese manufacturer will go all-in in the segment of high-end smartphones.

Challenges facing Honor

Honor's CEO understands the challenges that will arise along the way. He say, that the company needs to work on communication, battery life, communication, photography, AI and display to achieve all the goals.

Along with this, Honor needs to continue to globalize its brand. It also has to fight and surpass any company standing in the way, Apple or Huawei. The CEO emphasized that the brand should face all difficulties with the right tactics. In addition, he said that the phone maker will experience great difficulties moving forward.

Industry benchmark

Zhao seems very confident that Honor is considered one of the most powerful smartphone manufacturers. In fact, he believes the Magic 5 series will set new high-level standards in the phone industry. And if you look back, it was not like that for the Chinese manufacturer.

In the past, the Huawei P and Mate series have set standards in the industry. These successes allowed the brand to achieve a larger share of the market for high-end products. That is, Huawei managed to get from 45 to 50 percent of the world market with these phones.

But Zhao wants to change something. He added that Huawei was once the leading phone brand in China. However, Honor is now a legitimate contender to set new benchmarks.

The honorary leader also notes that the design of the brand is already based on the highest standards. Take, for example, network technologies. And if you look at current high-end smartphones, you'll notice that most of them lag behind when it comes to networking capabilities.

Despite the fact that 5G technology has developed significantly, the Huawei Mate 40 Pro is still at the top of the ranking. Honor wants to take its advanced technology and beat Huawei in this regard.

Can Honor do it?

When asked about the current competition, the Honor boss says that the brand is ready to compete with any rival. In fact, he added, the company has the courage and capabilities to defeat any adversary.

Now, these claims are nothing new for Honor. The CEO is widely known for his dedication to the cause. But this time he is aware of all the difficulties that stand in his way. And most importantly, he understands what a company needs to do to surpass them all and become a key player in China and the global market.

However, you have to take into account the fact that Huawei has reached its position thanks to a huge R&D and innovation team. Currently, Honor does not have such a team. And it's really far from what Huawei has now. However, wise words and great goals are always commendable.

We just have to see what Honor does in the future with its smartphones. With the help of the right steps, the company will definitely achieve the goal it is striving for. And the brand seems to be taking the right steps already. The Magic 5 and X9a series have been getting a lot of attention lately.