Since the beginning of this year, Apple's market value has fallen by $1 trillion. Some analysts have even given a "rather bearish" outlook on its future share price. Experts believe that the sharp drop in Apple's stock value is somehow related to the low sales of its iPhone 14 series. One of them is that the base version of the iPhone 14 has not improved in parameters such as chips, cameras and screens. This forces buyers to completely ignore the models. Another reason is that the global mobile phone market has been sluggish this year.
Meanwhile, Apple is also facing capacity issues caused by an outbreak at a Foxconn factory in China. There are reports that Apple is considering adjusting the model configuration and pricing of next year's iPhone 15 series to make the base version more attractive. Apparently, the company is not happy with the sales of the iPhone 14 and 14 Plus. Apple is also facing an onslaught from Android mobile phone brands in the high-end phone market, especially in the folding screen mobile phone market. Experts believe that if there is no companion product for a long time, Apple will lose some market share in the high-end industry.
Mistakes in the model strategy lead to a sharp drop in sales?
The iPhone 14 series was released in September this year and includes four models. These are iPhone 14, iPhone 14 Plus, iPhone Pro and iPhone Pro Max models. However, sales since its release seem to be low, at least not in line with Apple's goal. Liang Zhengpeng, a senior industry economic analyst, told Sina Technology that the sharp drop in Apple's stock price is still due to low sales of the iPhone 14 series.
The reason for the low sales of the iPhone 14 series is that the main processors of the iPhone 14 and iPhone 14 Plus have not changed. They are all old A15 chips, which makes many consumers not buy them. Aside from the chips, the iPhone 14 and iPhone 14 Plus don't have any significant improvements in other cameras, screens, etc.
Apple's iPhone 14 and iPhone 14 Plus are not only expensive, but also lacking in innovation. In November this year, Bloomberg reported that due to low demand, Apple will cut production of the iPhone 14 series to at least 3 million units or less. The main reason for the reduction in production is weak demand for the iPhone 14 and 14 Plus models. These are cheap alternatives to the high-end Pro series, but most users don't want to buy them. Well-known screen analyst Ross Young even stated that the supply of iPhone 14 Plus panels in December was close to zero.
