Counterpoint Technology Market Research reports a decline in demand for tablet computers on the global market. The reason is the saturation of the industry, the current geopolitical situation and high inflation. It is estimated that in the first quarter of this year, shipments of tablets on a global scale amounted to 39,4 million units. This is 9% less than in the last quarter of 2021, when shipments were 43,3 million units.
“Since Q1 2021, due to multiple supply chain issues and disruptions affecting tablet shipments worldwide, market share has changed. Android tablet sales still lead the market, but the gap with Apple's iOS is closing. As the tablet market reaches saturation and new volume-driving regions face inflationary pressures and macro uncertainty; OS deliveries reflect this change. According to Counterpoint Research global tablet shipments in Q2022 9 down XNUMX% quarter-on-quarter.”
In the total mass of gadgets sold in three months, Android models accounted for 21,9 million units. Another 14,8 million devices were iOS-based iPads. Additionally, approximately 2,3 million Windows devices were sold.
Android tablet shipments lag behind iOS in 22QXNUMX
“Despite new device launches and Samsung's growth in the quarter, overall Android tablets declined significantly, reaching the lowest level of shipments in nearly two years. With a QoQ decline of 14%, Android accounts for roughly 90% of Q2022 XNUMX shipment losses. Android is the base OS for a variety of brands, including Lenovo, Asus, Acer and Dell, all of which saw notable quarterly declines.”
The share of Android-based tablets fell from 59% to 56% in the quarter. Apple is strengthening its position amid a general decline in sales: its result was 38% compared to 34% in the last quarter of last year. The share of Windows gadgets did not change, remaining at the level of 6%.
Apparently, in the second half of the year, the demand for tablet computers will continue to decrease.
