According to a recent report, Apple has added a reminder to ask iOS 15 users if they want to include personalized ads in their own app.
Apple's "Personalized Ads" use a user's App Store purchase history and other statistics to inform news and promotions about the ads that will be shown in the app.
Prior to iOS 15, personalized advertising options were not shown directly to users. However, this option was always there. It's usually hidden in Settings > Privacy > Apple Ads. Unfortunately for many users, this option is enabled by default.
However, in iOS 15, Apple will open the official app for the first time. With this option, users will be prompted whether to allow the inclusion of personalized advertising. That way, you don't have to navigate through your device to disable the feature.
However, it is important to note how it works and it can be harmful for users. Opting out of personalized ads will not reduce the number of ads you receive. However, the relevance of these ads to you will decrease.
That's because Apple won't know where you've been lately. So it will just send random ads to your device. Of course, this will annoy many users.
This change by Apple may be made to avoid antitrust scrutiny. The official previously restricted third-party advertising by introducing app tracking transparency. However, it did not limit its own third-party advertising.
Apple delays release of child abuse detection system
Apple planned to include the new system in its iPhones. This system aims to control persons who allow violence against children by tracking their history. However, this also means a host of privacy issues and has met with stiff resistance.
Apple recently stated:
"Based on feedback from customers, advocacy groups, researchers and others, we've decided to take additional time in the coming months to gather information and make improvements before releasing these critical child safety features."
"We want to make it more clear to everyone because we're very positive and determined about what we do, and we see that being misunderstood."
"In hindsight, we believe that the simultaneous introduction of these two functions was the reason for this kind of confusion," she continued. "It is absolutely clear that many of these messages have been very mixed up. We truly believe the initial reaction was, “Oh my God! Apple scans my phone for images. Something is wrong."
