Apple and Samsung are close friends, and the relationship between them is constantly changing. As one of the methods of fighting against the competitor, Samsung uses trolling and exchanging criticism. Sometimes it is done unobtrusively, rather interestingly and subtly. But, unfortunately, not always.
There is a feeling that Samsung crossed the line and allowed itself an extremely disrespectful gesture. In the description of its iTest application, the South Korean company wrote: “All Samsung users are unique, and they also like their phones to be unique. No turtleneck owner should dictate what your phone looks like. Check out some other topics…”
It is not stated directly, but it is not difficult to guess that Steve Jobs was meant by the "owner of the turtleneck". In everyday life, the founder of Apple made a choice in favor of convenient things. He abandoned the business suit in favor of the usual turtleneck and jeans that became his signature.
Steve Jobs has not been with us for almost 10 years, and the mention of him sounds at least funny and strange. It has not affected the design of Apple devices and software for several years now.
It is absurd and unreasonable to refer to a great person who left this world a long time ago and cannot dictate any rules and principles.
#Samsung has gone too far. This kind of marketing is the worst I've ever seen in a company on Earth. Really sammy? Mocking a dead man? This makes me regret every second of using my samsung phone by now. Thread. 👇 pic.twitter.com/dQNCcUzGAV
— Yahia Sayed (@_YahiaSayed_) August 22
Samsung flagship smartphones continue to lose popularity — users choose Apple and Xiaomi
In Samsung's mobile division, things are probably not going as well as it might seem at first glance. South Korean media claim that the brand's flagship smartphones are losing ground every year. Moreover, the Chinese company Xiaomi is increasingly active against Samsung.
According to Counterpoint, the Galaxy S21 series has failed to replicate the success of any of its predecessors since the Galaxy S5. The Korean publication Businesspost reports that the Galaxy S21 sold 13,6 million units in the first six months. Compared to S20 sales, this indicator is 20% lower. Compared to the S10, the drop is a staggering 47%.
Part of this decline can be explained by the coronavirus pandemic. However, during this period, Apple, competing with Samsung in the high price segment, significantly strengthened its position. Korean analysts are sure that the decline in sales of Samsung flagships is partly due to the fact that Chinese manufacturers produce more interesting high-end devices.
Currently, Samsung is the world leader in the smartphone market, but experts point to a real threat to the Korean technology giant from Xiaomi.