Last week we reported that more and more users are choosing Xiaomi smartphones and the company is ranked second in the global table of smartphone manufacturers. And now it is also on the front line for the supply of smartphones in the second quarter in Europe.
In the analysts' report Strategy Analytics Xiaomi is the largest smartphone manufacturer in the European market. It managed to occupy a quarter of the smartphone market, increasing the supply by 67,1%. Its share in the European market remains 25,3%, and in quantitative terms it is 12,7 million smartphones.
For the first time, Xiaomi was able to push Samsung, which controls 24% of the European market and has 12 million mobile phones delivered, to the second line. Users increasingly prefer smartphones from manufacturers that compete with Samsung. The company became the only one in the TOP-5 whose offers decreased by 7%.
It was a successful second quarter of 2021 for Realme, which managed to increase smartphone shipments by an impressive 1800% year-on-year. The company's share is 3,8%, and it became the fifth in Europe, with 1,9 million units delivered to the market. Oppo has 2,8 million devices delivered, which allowed it to occupy the fourth line of the rating with a share of 5,6%.
Third place belongs to Apple with 9,6 million iPhones delivered. The growth was 15,7%. In total, 2021 million smartphones were delivered to the European market in the second quarter of 50,1.
Xiaomi announced the date of the announcement of Xiaomi Mi Mix 4, Xiaomi Mi Pad 5 and other new products
If July was stingy with new devices, then August promises us several interesting premieres. Not only that, the releases will happen together one after the other. On August 10, Xiaomi will hold a large-scale event where it will show the Xiaomi Mi Mix 4, the Xiaomi Mi Pad 5 series of tablets and other devices.
The fact that Xiaomi should present its new products on the eve of Galaxy Unpacked was announced today by the head of the company Lei Jun, who said that on August 10 he will give a public speech where he will talk about the company's new products. There should be 15 new products in total.
As part of his speech, Lei Jun will also talk about how the company took second place in the global ranking of smartphone manufacturers, entering the TOP-500 largest companies according to Fortune magazine and other achievements, as well as the challenges facing the company.
We already know for sure that the Xiaomi CC 11 series will not be among the debutants. The company's product manager, Wei Xiqi, says that they won't launch the new family in August, they will launch it later.
