Apple has been repeatedly accused of making a marketing mistake or deliberately misleading users by using the term "waterproof".
This creates an association in the minds of consumers that you can swim with the iPhone and that it will certainly be safe if you talk on it in the pouring rain. А yet в advertising materials prefer to remain silent, what guarantee on filling no devices spreads No в in any case.
Another ad, which showed a man standing in the pouring rain and holding an iPhone 12 to his ear, caused a wave of criticism and outrage in China. Captions on the video indicate that there is no reason to worry, as there is protection against splashes and water.
Several users said that the video is striking and leaves no doubt that the smartphone will survive such a test.
Maybe rain really won't damage the iPhone 12, but the catch is that Apple's service policy clearly states that the warranty does not cover flooding. In this case, advertising about waterproofing looks like bullying and provocation. In addition, the company claims that daily use results in reduced dust and waterproof performance.
Indeed, it should be said that the lack of a warranty for "drowned" is an unspoken rule in the mobile industry. If your smartphone was submerged in water and something went wrong after that, be prepared to bring it back to life by paying your own money for repairs.
iPhone 12 surpasses its predecessor, already sold more than 100 million
Statistics published by Counterpoint Technology Market Research say that sales of Apple's iPhone 12 smartphones have crossed the milestone of 100 million units.
We will remind that the devices of the iPhone 12 series have been available since October last year. The series includes iPhone 12 and iPhone 12 mini, as well as iPhone 12 Pro and iPhone 12 Pro Max.
It is noted that iPhone 12 smartphones crossed the mark of 100 million devices sold back in April, in the seventh month after release. For comparison, the previous generation of devices, the iPhone 11, took two months longer to reach this limit.
The most expensive model corresponds to approximately 29% of the total sales of the iPhone 12. This is the 12 Pro Max. In the case of a similar version in the iPhone 11 family, this figure was 25%.
Several factors account for the 12's impressive sales. These smartphones were the first Apple devices to feature 5G cellular connectivity. In addition, the market has recovered from last year's pandemic-related downturn.
It is worth adding that this week iPhones celebrated their fourteenth anniversary on the market. The original iPhone went on sale on June 29, 2007.
