Facebook and Apple are both American companies, and as a general rule, they should be at peace with each other. However both companies were Ρ quarrels thanks to the new politics privacy Apple. This nApple's policy is to prevent apps from tracking user data without their consent. This will greatly affect Facebook's money-making ad business. For this reason, the executives of both companies had some unpleasant things to say. In a recent message, the head of Facebook and Instagram's social programs claims that Facebook now has a way to bypass Apple's 30% payout.
According to Adam Mosseri, head of Facebook's Instagram social program, Facebook plans to create offline commerce opportunities for developers to avoid the 30% that Apple charges. Mosseri recently said in an interview: βApple insists on charging a 30% commission when digital transactions take place on the iOS platform, with few exceptions. For transactions that happen on iOS, we will have to follow their rules. But overall, we'll be looking for other ways to help developers make a living and facilitate transactions elsewhere."
βFor example, if we can help brands and developers find each other, they can do these transactions offline. For affiliate marketing, it's a real product, not a digital one. Therefore, we will seek to move closer to a place where developers can really make a stable living."
Facebook tries to bypass Apple's 30% commission
As we all know, for software or digital products purchased from the App Store, Apple usually takes a 30% commission. This would mean that developers would have to share revenue with Apple. To circumvent Apple's commission, Instagram plans to encourage developers to establish offline connections with brands or other developers.
Facebook has been at odds with Apple for the past few years. Facebook also announced on Monday that it will not charge content creators until 2023. Obviously, this is a mockery of Apple's 30% revenue share.
At this time, social media companies are looking for ways to attract creators, hoping they will spend more time on their platforms in order to generate more advertising revenue. As for where to spend time, the developers have their say. For this reason, social media companies are also trying to engage them in a mutually beneficial way. For example, earn commissions through marketing, direct referrals, or subscriptions.
Mosseri said, "If we want to be the best home for creators on the web, we have to offer monetized products like this because the competition is fierce and fast."
