Representatives of the social network Twitter previously confirmed the possibility of a paid subscription on the platform, which will open access to additional functions. Now, app researcher Jane Manchun Wong has revealed some details about the upcoming service. According to reports, the paid subscription will be called Twitter Blue and will cost $2,99 per month.
As you would expect, a paid subscription will unlock access to additional features. At this time, we know about the unsend tweet feature, as well as the ability to organize tweets into collections. It's also possible that Twitter is working on a tiered subscription model that would allow access to some other premium options. Officials of the social network refused to comment on this issue.
Twitter is calling their upcoming Subscription Service “Twitter Blue”, priced at $ 2.99 / month for now, including paid features like:
Undo Tweets: https://t.co/CrqnzIPcOH
Collections: https://t.co/qfFfAXHp1o pic.twitter.com/yyMStpCkpr
- Jane Manchun Wong (@wongmjane) May 15, 2021
We can't rule out the possibility that Twitter will bundle the new subscription with its recently acquired Scroll service, which for $5 a month allows users to view content on partner sites without ads. Along with the acquisition of Scroll, the social network announced the closure of Nuzzel, the Scroll service that sent users daily roundups of the best news from their Twitter feeds. It's worth noting that former Scroll CEO Tony Hale, who is now part of Twitter's product development team, wrote on his account on the day of the Scroll acquisition that the service "will be integrated into Twitter subscriptions later this year." This suggests that one of the premium options of a Twitter Blue subscription will be the ability to view ad-free content.
At this time, it is not known when a paid subscription to the Twitter social network may become available to users of the platform.
Twitter developers follow new iOS rules
With the launch of iOS 14.5, Apple's new privacy policy went into effect, requiring iOS app developers to obtain explicit permission from users to collect data for serving personalized ads. One of the last to add to the ranks of applications that comply with the new rules was Twitter in the iOS version, which offered to activate the function of tracking user activity.
The company also provides a link to a Twitter support post in the help center that explains why it needs to ask for permission to track user activity. There is also a link to Apple's current privacy policy and an explanation of what happens when you enable or disable this option.
Despite the dissatisfaction of large advertisers with Apple's new policy, it is popular among ordinary users. Some sources say that about 96% of iOS users in the US refuse to activate the tracking feature. It looks like advertisers will have to find new ways to collect data to serve users with personalized ads.
