Apple has officially released iOS 14.5, and it's not good news for Facebook. This is because the system requires app developers to obtain user consent before tracking them. Although Facebook has objected to it, it has no choice but to comply. With all that, Facebook is not giving up and will do everything it can to get users' consent.
If you're running iOS 14.5 and have the Facebook or Instagram app open, you'll see a pop-up message. In that announcement, Facebook explains that iOS 14.5 requires developers to obtain user consent before tracking some device data to improve ad delivery. The company also says users will benefit from this data collection in three ways. Noticeably, we can see the second point where the company says, "Help save Facebook for free." This also applies to the Instagram app.
What exactly does this mean? We don't know yet, but Facebook apparently has a plan. However, there is currently no indication that Facebook plans to provide a paid version of the app. However, if Facebook can't generate revenue from targeted advertising, it will generate revenue in some other way.
A Facebook reminder message will appear over the course of several weeks
According to the company, this message will appear in the next few days or weeks. This also applies to the Instagram app. However, Facebook app users may not see this pop-up message at this time. Because this is a constant battle between the two companies, and in fact, they have criticized each other significantly over this issue.
According to Facebook, Apple's new privacy settings will "kill" many small businesses. This is because it will no longer be able to serve targeted ads to these businesses. Many of these businesses rely on Facebook advertising for growth. In a blog post, the company claims that: "New information about Apple's Reminders shows that it bans personalized ads and privacy, but in reality we can have both."
In the past, most conflicts between large companies over adjusting platform policies had nothing to do with consumers. However, by sending reminders to users, Facebook's billions of users have been forced to take direct part in a difficult public battle between the company and Apple over changes to privacy settings.
