Before the launch of the iPhone 12 series, there were predictions about this series. Analysts had reason to believe that this first batch of iPhones, which support 5G network connections, would fuel the super upgrade cycle and significantly boost overall iPhone sales. Well, their predictions are not far from reality. According to analysts, the market demand after the launch of iPhone 12 is also very strong. It has strong sales that beat the expectations of analysts and observers.
Driven by strong demand for the iPhone 12, analysts expect iPhone sales to approach 80 million units in the fourth quarter of last year. Apple also surpassed Samsung to be the manufacturer with the highest smartphone shipments in the fourth quarter of last year.
Strong demand for the iPhone 12 not only boosted iPhone sales in the fourth quarter of last year, but also had a significant impact on iPhone sales this year. Judging by production orders, according to research institutions, there will be a significant increase compared to the previous year.
There are reports that Apple will ship 57 million iPhones in the first quarter, 2 million more than the 55 million expected in January and a 54% increase over the same period last year. In the second quarter, the research institute expects that Apple will place 44 million production orders for the iPhone in the industrial network. Although down from the first quarter, it is still significantly higher than the same period last year, with a year-over-year increase of 26%.
Apple is changing the benefits of after-sales service for the iPhone 12
It's not surprising for Apple to change the narrative in the smartphone industry. The iPhone 12 series are the first phones without a charger in the box. Interestingly, the likes of Xiaomi and Samsung were quick to do the same with their flagships. Apple says it's removing the charger for environmental reasons. However, many users do not believe this statement. Removing the charger seems to be just the first step, Apple will do more to cut costs. According to a recent report, the company will be changing its after-sales service policy for the iPhone 12. Specifically, it will end some free trade-in benefits for the device.
The company has notified its authorized service providers of some changes. In the case of the iPhone 12 mini and iPhone 12, some problems that would normally attract the attention of replacing the entire unit will be repaired at best. According to an internal memo, power issues, logic board issues, Face ID issues, or device body issues will now be repaired. Users usually get a whole unit replacement for these issues. These changes only apply to iPhone 12 mini and iPhone 12.
