In 2020, it was heroism for any business to stay in business. And if big companies were losing money, small firms were closing their doors. The same goes for the smartphone industry. The overall smartphone market fell by 15% compared to the previous year. So it is quite logical to know that almost all the major smartphone manufacturers have reduced their numbers.
Only in the second half of 2020 did we begin to see signs of market recovery. Thanks to the good characteristics of the top Apple and Samsung models, the market began to recover. All this was clearly visible in the American smartphone market.
yesterday CounterPoint presented another report on this market. And it turns out that OnePlus is the only company that had a positive growth rate.
OnePlus was able to grow its channel presence and overall size from a small base by 163% YoY, according to the research firm. While the two major players -- Apple and Samsung -- haven't provided detailed performance data, one thing is clear: they haven't been working.
However, OnePlus could win this race, and it was realized mainly due to close cooperation with operators. As you should know, he has a longstanding relationship with T-Mobile. OnePlus teamed up with T-Mobile back in 2018 with the OnePlus 6T. And it continues to release new devices on Sprint starting in 2019.
Before that, the roots reached Verizon in 2020 with the OnePlus 8 UW. However, T-Mobile continues to be the biggest source of sales for OnePlus.
Another factor behind OnePlus' success in the US smartphone market is that the company has started to provide non-premium devices. But many people know this brand, although its high-end models. And in the picture of increased prices for the iPhone 12 and Samsung Galaxy S20, the OnePlus smartphone looks quite attractive.
However, it should be noted that in the US smartphone market, OnePlus is still a small manufacturer, despite strong growth in 2020.
