Oppo competes with Xiaomi in the smartphone and TV market, and next year the rivalry between these companies will reach a new level. According to the source, Oppo is going to enter the laptop market.
Oppo's main competitors in the domestic market will be Honor and Xiaomi. Nothing is said about the characteristics of the first model, but it, again, will correspond to the characteristics of competitive solutions. Oppo is also going to release a tablet next year - but it will have to compete first of all with Honor and Huawei, since Xiaomi has not updated its tablet line for a long time.
Digitimes Research recently reported that after three years of decline from 2018 to 2020, global smartphone shipments are expected to grow at a double-digit rate or 2021 million units in 150. This growth will be accelerated by the construction of 5G infrastructure and the process of commercial operations in Japan, Western Europe and the United States.
In the next five years, with the increase in the number of commercial 5G networks and the expansion of the coverage area, the need for replacement 5G smartphones will increase. Digitimes Research predicts that shipments of entry-level 5G or 4G equipment to emerging markets will also drive global smartphone shipments. They will reach 1,5 billion and 1,7 billion in 2023 and 2025, respectively.
Samsung Electronics and Apple will occupy the two leading positions in the supply of smartphones in 2021. They are followed by OPPO, VIVO and Xiaomi. Shenzhen-based Transsion will sell entry-level smartphones from several brands in Africa and South Asia. Thus, he will take sixth place. Huawei, which is subject to the US ban, is expected to return to seventh place.
Digitimes Research also predicts that global shipments of 5G smartphones will reach 200 million units in 2020. Then they will increase to 1,22 billion units in 2025.
According to Canalys data, in the second quarter of 2020, the top 5 global smartphone brands included Huawei, Samsung, Apple, Xiaomi and OPPO.
Compared to 370,3 million units in the second quarter of 2019, total smartphone shipments in the second quarter of 2020 decreased by 20,4% to 294,7 million units. The leaders have not changed much. Samsung and Huawei each got 20% of the market share. At the same time, Apple is in third place with a market share of 13,5%. Shipment of Samsung smartphones amounted to 54,7 million units. This compares to 75,1 million units in the second quarter of 2019; and 60 million units in the first quarter of 2020.
Huawei delivered 54,1 million units. Compared to 58 million units in the second quarter of 2019, this is a small change. It also accounts for 42,6% of the Chinese market. Apple shipped 38,3 million smartphones in the second quarter of 2020. Thus, in the second quarter of 2019, their number almost reached 38,5 million. Gartner attributes Apple's good performance to an improving business environment in China.
